High Spending
High-Value Chinese Tourism
Off-Season Travel
Diversificación
Respect
Sustainability
Culture
Lujo
Digital Savviness
Today, the high-value Chinese traveler is the most attractive niche market: a discerning visitor, with unmatched spending power, and still largely untapped. Here’s what makes this segment so unique:
No other traveler spends as much. They prefer to travel off-season, value authentic culture, and show deep respect for the destination. Adapting to them means diversifying, innovating, and elevating your brand to a whole new level of prestige.
Our flagship solution to enter and thrive in the competitive Chinese tourism market. It begins with a detailed diagnosis of your current situation, identifying strengths and areas for improvement. From there, we offer three service levels — from a basic plan to a fully comprehensive strategy — tailored to your commitment and budget.
Whichever level you choose, the Silk Road Service covers the essential pillars of market entry: strategic consulting, Chinese social media strategies, participation in key trade fairs and events, representation in China, and specialized training for your team. We also handle implementation, monitoring, and continuous optimization, ensuring sustainable results and long-term impact in the Chinese market.
Our Services:
Masterclasses, Trainings & Webinars
Understand the Chinese market, learn how to capture the attention of this traveler, and adapt your offerings to their needs. We equip businesses with key strategies to begin their journey into China with clarity and confidence.
Chinese Market Entry Diagnosis & Strategy
Through a personalized session, we analyze your company’s current position in relation to the Chinese market, identify areas for improvement, and provide actionable recommendations to optimize your approach and plan your entry or expansion in this high-value market.
Every company has a different path to connect with China. Tell us about your project, and we’ll design the strategy with you.